- Forecasts focus on factors that influence visitation, from sky and temperature forecasts to suntan indices and water conditions.
- Intentional word choices simplify communication, while clarifying expectations. A sky that is 80% blue and 20% white is ALWAYS “mostly sunny” and NEVER “partly cloudy”.
- Micro- local perspectives pinpoint the forecast for towns and even neighborhoods, enabling event forecasting.
- Partners: Hurricane Hal has been forecasting the weather for Visit Galveston, in partnership with the Galveston Park Board, for five years, on a social media platform with 560,000 followers.
